As players in Mercado, you assume the roles of wealthy members of upper-class society. To raise your social status, you must buy luxury goods. So you shop around the market for expensive baubles, finery, shoes, jewelry, and perfume — anything that will increase your reputation among the other snobs and social climbers.
It is exciting not knowing which coins you will pull out of your purse and hoping for just the right colors to emerge. The players must figure out how to deal with the counterfeit money. Once a few coins are placed, it will be easier to see which items the opponents are going for, and how they plan to achieve standing in high society.